/* =========================================================================
   Hotspots Abroad — media kit
   Editorial dark layout: warm off-black paper, condensed grotesque display,
   Instrument Serif italic for the personal voice, one amber accent used
   sparingly. No frameworks, no external requests.
   ========================================================================= */

/* ---------- 1. Fonts ---------------------------------------------------- */

@font-face {
  font-family: 'Archivo';
  src: url('../fonts/archivo-var-latin.woff2') format('woff2');
  font-weight: 100 900;
  font-stretch: 62% 125%;
  font-style: normal;
  font-display: swap;
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: 'Archivo';
  src: url('../fonts/archivo-var-latin-ext.woff2') format('woff2');
  font-weight: 100 900;
  font-stretch: 62% 125%;
  font-style: normal;
  font-display: swap;
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+0304, U+0308, U+0329, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face {
  font-family: 'Instrument Serif';
  src: url('../fonts/instrumentserif-regular-latin.woff2') format('woff2');
  font-weight: 400; font-style: normal; font-display: swap;
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: 'Instrument Serif';
  src: url('../fonts/instrumentserif-regular-latin-ext.woff2') format('woff2');
  font-weight: 400; font-style: normal; font-display: swap;
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}
@font-face {
  font-family: 'Instrument Serif';
  src: url('../fonts/instrumentserif-italic-latin.woff2') format('woff2');
  font-weight: 400; font-style: italic; font-display: swap;
  unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
@font-face {
  font-family: 'Instrument Serif';
  src: url('../fonts/instrumentserif-italic-latin-ext.woff2') format('woff2');
  font-weight: 400; font-style: italic; font-display: swap;
  unicode-range: U+0100-02BA, U+02BD-02C5, U+02C7-02CC, U+02CE-02D7, U+02DD-02FF, U+1D00-1DBF, U+1E00-1E9F, U+1EF2-1EFF, U+2020, U+20A0-20AB, U+20AD-20C0, U+2113, U+2C60-2C7F, U+A720-A7FF;
}

/* ---------- 2. Tokens --------------------------------------------------- */

:root {
  --cream-rgb: 244 239 230;
  --ink-rgb: 8 8 10;

  --ink: rgb(var(--ink-rgb));
  --ink-2: #0d0d11;
  --ink-3: #14141a;
  --cream: rgb(var(--cream-rgb));
  --cream-2: rgb(var(--cream-rgb) / 68%);
  --cream-3: rgb(var(--cream-rgb) / 46%);
  --amber: #e9a63c;
  --amber-dim: rgb(233 166 60 / 18%);

  --line: rgb(var(--cream-rgb) / 11%);
  --line-2: rgb(var(--cream-rgb) / 22%);

  --sans: 'Archivo', 'Helvetica Neue', Helvetica, Arial, sans-serif;
  --serif: 'Instrument Serif', 'Iowan Old Style', Georgia, serif;

  --pad: clamp(1.15rem, 4vw, 3.5rem);
  --shell: 1300px;
  --sec: clamp(4.5rem, 10vw, 9rem);
  --radius: 3px;

  --ease: cubic-bezier(.16, 1, .3, 1);
  --ease-out: cubic-bezier(.22, .61, .36, 1);
}

/* ---------- 3. Reset ---------------------------------------------------- */

*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }

html {
  -webkit-text-size-adjust: 100%;
  scroll-behavior: smooth;
  scroll-padding-top: 6rem;
  color-scheme: dark;
}

body {
  background: var(--ink);
  color: var(--cream);
  font-family: var(--sans);
  font-size: clamp(0.975rem, 0.93rem + 0.22vw, 1.075rem);
  line-height: 1.62;
  font-weight: 400;
  font-synthesis: none;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

img, svg, video { display: block; max-width: 100%; }
img { height: auto; }
ul, ol { list-style: none; padding: 0; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }

:focus-visible {
  outline: 2px solid var(--amber);
  outline-offset: 3px;
  border-radius: 1px;
}

::selection { background: var(--amber); color: var(--ink); }

.visually-hidden {
  position: absolute; width: 1px; height: 1px; padding: 0;
  margin: -1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap;
}

.skip-link {
  position: absolute; left: 1rem; top: -4rem; z-index: 100;
  background: var(--cream); color: var(--ink);
  padding: .7rem 1.1rem; font-size: .85rem; font-weight: 600;
  transition: top .2s var(--ease-out);
}
.skip-link:focus-visible { top: 1rem; }

/* Film grain over the whole page — keeps the flat black from looking digital. */
.grain {
  position: fixed; inset: -20%; z-index: 90; pointer-events: none;
  opacity: .055; mix-blend-mode: overlay;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='200' height='200'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='.82' numOctaves='4' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='200' height='200' filter='url(%23n)'/%3E%3C/svg%3E");
  background-size: 190px 190px;
}

/* ---------- 4. Layout primitives --------------------------------------- */

.shell {
  max-width: var(--shell);
  margin-inline: auto;
  padding-inline: var(--pad);
  width: 100%;
}

.section {
  padding-block: var(--sec);
  border-top: 1px solid var(--line);
  position: relative;
}

.sec-head { margin-bottom: clamp(2.5rem, 5vw, 4.25rem); }

.sec-head__meta {
  display: flex; align-items: baseline; justify-content: space-between;
  gap: 1.5rem; flex-wrap: wrap;
  padding-bottom: 1.1rem;
}

.sec-head__note {
  font-size: .78rem; letter-spacing: .04em; color: var(--cream-3);
  font-variant-numeric: tabular-nums; max-width: 34ch; text-align: right;
}

.sec-head__title {
  font-size: clamp(2rem, 1.1rem + 3.9vw, 4rem);
  font-weight: 700;
  font-stretch: 80%;
  line-height: .98;
  letter-spacing: -.022em;
  max-width: 18ch;
  text-wrap: balance;
}

.eyebrow {
  display: inline-flex; align-items: baseline; gap: .7rem;
  font-size: .705rem; font-weight: 600; letter-spacing: .21em;
  text-transform: uppercase; color: var(--cream-2);
}
.eyebrow__idx {
  color: var(--amber); font-variant-numeric: tabular-nums;
  letter-spacing: .08em; font-weight: 500;
}
.eyebrow--ink { color: rgb(var(--ink-rgb) / 62%); }
.eyebrow a { border-bottom: 1px solid var(--line-2); padding-bottom: 2px; }
.eyebrow a:hover { color: var(--amber); border-color: var(--amber); }

.lead {
  font-size: clamp(1.02rem, .96rem + .34vw, 1.22rem);
  line-height: 1.55;
  color: var(--cream);
  max-width: 46ch;
}

/* ---------- 5. Components ---------------------------------------------- */

.btn {
  --btn-bg: var(--cream);
  --btn-fg: var(--ink);
  display: inline-flex; align-items: center; gap: .85rem;
  padding: .95rem 1.5rem;
  background: var(--btn-bg); color: var(--btn-fg);
  font-size: .82rem; font-weight: 650; letter-spacing: .12em; text-transform: uppercase;
  border-radius: 999px; border: 1px solid transparent;
  transition: transform .35s var(--ease), background-color .3s, color .3s, border-color .3s;
  will-change: transform;
}
.btn:hover { transform: translateY(-2px); }
.btn__icon { display: grid; place-items: center; transition: transform .4s var(--ease); }
.btn__icon .icon { width: 17px; height: 17px; }
.btn:hover .btn__icon { transform: translateX(5px); }

.btn--ghost {
  --btn-bg: transparent; --btn-fg: var(--cream);
  border-color: var(--line-2);
}
.btn--ghost:hover { border-color: var(--cream); }

.btn--outline {
  --btn-bg: transparent; --btn-fg: var(--cream);
  border-color: var(--line-2);
}
.btn--outline:hover { --btn-bg: var(--cream); --btn-fg: var(--ink); }

.btn--ink { --btn-bg: var(--ink); --btn-fg: var(--cream); }
.btn--ink:hover { --btn-bg: #1c1c22; }

.btn--sm { padding: .6rem 1.05rem; font-size: .72rem; letter-spacing: .1em; }
.btn--lg { padding: 1.15rem 1.9rem; font-size: .86rem; }

.icon-btn {
  display: grid; place-items: center;
  width: 40px; height: 40px; border-radius: 999px;
  border: 1px solid var(--line);
  color: var(--cream-2);
  transition: color .25s, border-color .25s, background-color .25s, transform .35s var(--ease);
}
.icon-btn .icon { width: 18px; height: 18px; }
.icon-btn:hover { color: var(--ink); background: var(--cream); border-color: var(--cream); transform: translateY(-2px); }

.wordmark {
  display: inline-flex; align-items: center; gap: .6rem;
  font-weight: 700; font-stretch: 82%; font-size: .92rem;
  letter-spacing: .2em; text-transform: uppercase; white-space: nowrap;
}
.wordmark__mark { color: var(--amber); display: grid; place-items: center; }
.wordmark__mark .icon { width: 19px; height: 19px; transition: transform .8s var(--ease); }
.wordmark:hover .wordmark__mark .icon { transform: rotate(135deg); }

/* ---------- 6. Header --------------------------------------------------- */

.site-head {
  position: sticky; top: 0; z-index: 50;
  background: rgb(var(--ink-rgb) / 62%);
  backdrop-filter: blur(14px) saturate(140%);
  -webkit-backdrop-filter: blur(14px) saturate(140%);
  border-bottom: 1px solid transparent;
  transition: background-color .35s, border-color .35s;
}
.site-head.is-scrolled {
  background: rgb(var(--ink-rgb) / 90%);
  border-bottom-color: var(--line);
}
.site-head__progress {
  position: absolute; inset-inline: 0; bottom: -1px; height: 2px;
  background: var(--amber); transform: scaleX(var(--p, 0)); transform-origin: 0 50%;
  opacity: .85;
}
.site-head__inner {
  display: flex; align-items: center; justify-content: space-between;
  gap: 1.5rem; min-height: 72px;
}
.site-nav ul { display: flex; gap: clamp(1rem, 2.2vw, 2.1rem); }
.site-nav a {
  font-size: .765rem; letter-spacing: .13em; text-transform: uppercase;
  color: var(--cream-3); padding-block: .4rem; position: relative;
  transition: color .25s;
}
.site-nav a::after {
  content: ""; position: absolute; left: 0; bottom: 0; height: 1px; width: 100%;
  background: var(--amber); transform: scaleX(0); transform-origin: 0 50%;
  transition: transform .4s var(--ease);
}
.site-nav a:hover { color: var(--cream); }
.site-nav a:hover::after { transform: scaleX(1); }
.site-nav a[aria-current] { color: var(--cream); }
.site-nav a[aria-current]::after { transform: scaleX(1); }
.site-head__actions { display: flex; align-items: center; gap: .55rem; }

/* ---------- 7. Hero ----------------------------------------------------- */

.hero { position: relative; overflow: hidden; }
.hero__glow {
  position: absolute; top: -34vh; right: -12vw; width: min(86vw, 900px); aspect-ratio: 1;
  background: radial-gradient(circle, rgb(233 166 60 / 13%) 0%, rgb(233 166 60 / 4%) 42%, transparent 68%);
  pointer-events: none;
}
.hero__grid {
  display: grid;
  grid-template-columns: minmax(0, 1.02fr) minmax(0, .98fr);
  align-items: end;
  gap: clamp(2.5rem, 4vw, 4.5rem);
  padding-block: clamp(2.75rem, 7vw, 5.5rem) clamp(3rem, 7vw, 5rem);
  position: relative;
}
.hero__copy { position: relative; z-index: 2; }

.kicker {
  display: flex; flex-wrap: wrap; align-items: center; gap: .55rem;
  font-size: .7rem; font-weight: 600; letter-spacing: .22em; text-transform: uppercase;
  color: var(--cream-3); margin-bottom: clamp(1.4rem, 3vw, 2.2rem);
}
.kicker__dot { color: var(--amber); }

.hero__title {
  font-size: clamp(2.6rem, 6.9vw, 6.5rem);
  font-weight: 800;
  font-stretch: 68%;
  line-height: .845;
  letter-spacing: -.028em;
  text-transform: uppercase;
  margin-bottom: clamp(1.6rem, 3.5vw, 2.6rem);
}
.hero__title .line { display: block; overflow: hidden; padding-bottom: .04em; }
.hero__title .line__inner { display: block; }
.hero__title .line:last-child .line__inner { color: var(--cream); }

.hero__text { max-width: 52ch; display: grid; gap: 1.05rem; }
.hero__text p { color: var(--cream-2); }
.hero__text .lead { color: var(--cream); }
.hero__goal {
  font-family: var(--serif); font-style: italic;
  font-size: clamp(1.15rem, 1rem + .55vw, 1.5rem);
  line-height: 1.35; color: var(--cream) !important;
  padding-left: 1.15rem; border-left: 1px solid var(--amber);
  margin-top: .5rem;
}
.hero__ctas { display: flex; flex-wrap: wrap; gap: .8rem; margin-top: clamp(1.8rem, 3.5vw, 2.6rem); }

.hero__figure { position: relative; z-index: 3; margin: 0; }
.hero__figure::before {
  content: ""; position: absolute; inset: 16px -16px -16px 16px;
  border: 1px solid var(--line-2); pointer-events: none;
}
.hero__frame {
  position: relative; overflow: hidden; border-radius: var(--radius);
  aspect-ratio: 3 / 4; background: var(--ink-3);
}
.hero__frame img { width: 100%; height: 100%; object-fit: cover; }
.hero__frame::after {
  content: ""; position: absolute; inset: 0;
  box-shadow: inset 0 0 0 1px rgb(var(--cream-rgb) / 14%), inset 0 -90px 120px -60px rgb(var(--ink-rgb) / 85%);
  pointer-events: none;
}
.hero__tag {
  position: absolute; left: 0; bottom: 0;
  background: var(--cream); color: var(--ink);
  padding: .45rem .9rem;
  font-size: .68rem; font-weight: 700; letter-spacing: .2em; text-transform: uppercase;
}
.hero__figure figcaption {
  display: flex; align-items: center; gap: .45rem;
  margin-top: 1.5rem; font-family: var(--serif); font-style: italic;
  font-size: 1.02rem; color: var(--cream-3);
}
.hero__pin { color: var(--amber); display: grid; place-items: center; }
.hero__pin .icon { width: 15px; height: 15px; }

.hero__scroll {
  position: absolute; left: var(--pad); bottom: 1.75rem;
  display: none; align-items: center; gap: .75rem;
  font-size: .66rem; letter-spacing: .24em; text-transform: uppercase; color: var(--cream-3);
}
.hero__scroll-line { display: block; width: 54px; height: 1px; background: var(--line-2); position: relative; overflow: hidden; }
.hero__scroll-line::after {
  content: ""; position: absolute; inset: 0; background: var(--amber);
  transform: translateX(-100%); animation: sweep 2.6s var(--ease) infinite;
}
.hero__scroll:hover { color: var(--cream); }

.hero__rail {
  position: absolute; right: .85rem; top: 40%;
  transform: rotate(90deg); transform-origin: right center;
  font-size: .62rem; letter-spacing: .34em; text-transform: uppercase;
  color: rgb(var(--cream-rgb) / 26%); white-space: nowrap; display: none;
}

@keyframes sweep {
  0% { transform: translateX(-100%); }
  55%, 100% { transform: translateX(100%); }
}

/* ---------- 8. Marquee -------------------------------------------------- */

.marquee {
  border-block: 1px solid var(--line);
  overflow: hidden; padding-block: .95rem;
  background: linear-gradient(180deg, rgb(var(--cream-rgb) / 2%), transparent);
}
.marquee__track { display: flex; width: max-content; animation: slide 42s linear infinite; }
.marquee__group { display: flex; align-items: center; }
.marquee__word {
  font-size: clamp(.95rem, .8rem + .55vw, 1.35rem);
  font-weight: 700; font-stretch: 76%; letter-spacing: .16em; text-transform: uppercase;
  color: rgb(var(--cream-rgb) / 52%);
}
.marquee__sep { color: var(--amber); margin-inline: 1.6rem; font-size: .75em; }
.marquee:hover .marquee__track { animation-play-state: paused; }
@keyframes slide { to { transform: translateX(-25%); } }

/* ---------- 9. Reach ---------------------------------------------------- */

.platforms {
  display: grid; grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 1px; background: var(--line); border: 1px solid var(--line);
  border-radius: var(--radius); overflow: hidden;
}
.platform { background: var(--ink-2); padding: clamp(1.4rem, 2.6vw, 2.25rem); }
.platform__head {
  display: flex; align-items: center; gap: .7rem;
  padding-bottom: 1.4rem; margin-bottom: 1.5rem; border-bottom: 1px solid var(--line);
}
.platform__icon { color: var(--cream); display: grid; place-items: center; }
.platform__icon .icon { width: 20px; height: 20px; }
.platform__name { font-weight: 650; font-stretch: 88%; letter-spacing: .02em; font-size: 1.02rem; }
.platform__handle { font-size: .8rem; color: var(--cream-3); margin-left: auto; }
.platform__go { color: var(--cream-3); transition: transform .4s var(--ease), color .3s; }
.platform__go .icon { width: 15px; height: 15px; }
.platform__head:hover .platform__go { transform: translate(3px, -3px); color: var(--amber); }

.platform__stats { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1.5rem; }
.stat { display: grid; grid-template-rows: auto auto; gap: .3rem; align-content: start; }
.stat dd { grid-row: 1; margin: 0; }
.stat__label { grid-row: 2; }
.stat__label { font-size: .74rem; letter-spacing: .1em; text-transform: uppercase; color: var(--cream-3); }
.stat__value {
  display: block;
  font-size: clamp(1.85rem, 1.1rem + 2.4vw, 2.9rem);
  font-weight: 750; font-stretch: 78%; line-height: 1;
  letter-spacing: -.02em; font-variant-numeric: tabular-nums lining-nums;
}
.stat__value--xl {
  font-size: clamp(3.2rem, 1.4rem + 8vw, 7.5rem);
  font-weight: 800; font-stretch: 66%; letter-spacing: -.035em;
}

.combined {
  display: flex; align-items: baseline; justify-content: space-between;
  gap: clamp(1rem, 3vw, 2.75rem);
  flex-wrap: wrap; margin-top: clamp(2.25rem, 5vw, 4rem);
  padding-top: clamp(1.5rem, 3vw, 2.5rem); border-top: 1px solid var(--line);
}
.combined__meta { max-width: 32ch; padding-bottom: .6rem; text-align: right; }
.combined__label {
  font-size: .78rem; font-weight: 600; letter-spacing: .2em; text-transform: uppercase;
  color: var(--amber); margin-bottom: .35rem;
}
.combined__sub { font-size: .92rem; color: var(--cream-3); line-height: 1.45; }
@media (max-width: 760px) { .combined__meta { text-align: left; } }

/* ---------- 10. Pillars -------------------------------------------------- */

.pillars {
  display: grid; grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: clamp(1.5rem, 3vw, 2.5rem);
}
.pillar {
  position: relative; padding-top: 1.6rem; border-top: 1px solid var(--line-2);
  display: grid; gap: .55rem; align-content: start;
}
.pillar__idx {
  position: absolute; top: 1.6rem; right: 0;
  font-size: .7rem; color: rgb(var(--cream-rgb) / 30%); font-variant-numeric: tabular-nums;
}
.pillar__icon { color: var(--amber); margin-bottom: .55rem; }
.pillar__icon .icon { width: 27px; height: 27px; }
.pillar__title {
  font-size: 1.02rem; font-weight: 700; font-stretch: 84%;
  letter-spacing: .12em; text-transform: uppercase;
}
.pillar__text { font-size: .93rem; color: var(--cream-3); line-height: 1.55; max-width: 30ch; }

/* ---------- 11. Audience ------------------------------------------------- */

.audience {
  display: grid; grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 1px; background: var(--line);
  border: 1px solid var(--line); border-radius: var(--radius); overflow: hidden;
}
.aud-block { background: var(--ink-2); padding: clamp(1.4rem, 2.4vw, 2.15rem); }
.aud-block__title {
  font-size: .74rem; font-weight: 600; letter-spacing: .2em; text-transform: uppercase;
  color: var(--cream-3); margin-bottom: 1.75rem;
}
.aud-block__caption {
  margin-top: 1.4rem; font-family: var(--serif); font-style: italic;
  font-size: 1.05rem; color: var(--cream-2);
}

.aud-hero { display: flex; align-items: baseline; gap: .6rem; margin-bottom: 1.5rem; }
.aud-hero__value {
  font-size: clamp(2.4rem, 1.4rem + 2.6vw, 3.4rem); font-weight: 750; font-stretch: 74%;
  line-height: 1; letter-spacing: -.025em; font-variant-numeric: tabular-nums;
}
.aud-hero__label { font-size: .8rem; letter-spacing: .16em; text-transform: uppercase; color: var(--cream-3); }

.split { display: flex; height: 10px; border-radius: 999px; overflow: hidden; background: rgb(var(--cream-rgb) / 8%); }
.split__seg { display: block; width: var(--pct, 0%); transition: width 1.2s var(--ease); }
.split__seg--0 { background: var(--amber); }
.split__seg--1 { background: rgb(var(--cream-rgb) / 34%); }

.legend { margin-top: 1.35rem; display: grid; gap: .7rem; }
.legend__item { display: flex; align-items: center; gap: .7rem; font-size: .92rem; }
.legend__swatch { width: 9px; height: 9px; border-radius: 2px; flex: none; }
.legend__swatch--0 { background: var(--amber); }
.legend__swatch--1 { background: rgb(var(--cream-rgb) / 34%); }
.legend__label { color: var(--cream-2); }
.legend__value { margin-left: auto; font-variant-numeric: tabular-nums; font-weight: 600; }

.ages { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: .55rem; align-items: end; }
.age { display: grid; gap: .55rem; justify-items: center; }
.age__col {
  width: 100%; height: 104px; display: flex; align-items: flex-end;
  border-bottom: 1px solid var(--line);
}
.age__fill {
  display: block; width: 100%; height: var(--pct, 0%);
  background: rgb(var(--cream-rgb) / 20%); border-radius: 2px 2px 0 0;
  transition: height 1.1s var(--ease);
}
.age.is-peak .age__fill { background: var(--amber); }
.age__label { font-size: .76rem; color: var(--cream-3); font-variant-numeric: tabular-nums; }
.age__value { font-size: .8rem; font-weight: 650; font-variant-numeric: tabular-nums; }
.age.is-peak .age__label, .age.is-peak .age__value { color: var(--cream); }

.countries { display: grid; gap: .95rem; }
.country {
  display: grid; grid-template-columns: 2.1rem minmax(0, 1fr) 1fr auto;
  align-items: center; gap: .75rem; font-size: .93rem;
}
.country__code {
  font-size: .68rem; letter-spacing: .1em; font-weight: 650;
  color: var(--cream-3); border: 1px solid var(--line-2); border-radius: 2px;
  padding: .12rem .3rem; text-align: center;
}
.country__name { color: var(--cream-2); white-space: nowrap; }
.country__bar { display: block; height: 3px; background: rgb(var(--cream-rgb) / 8%); border-radius: 999px; overflow: hidden; }
.country__fill { display: block; height: 100%; width: var(--pct, 0%); min-width: 4px; background: var(--amber); transition: width 1.2s var(--ease); }
.country__value { font-variant-numeric: tabular-nums; font-weight: 600; min-width: 4.5ch; text-align: right; }

/* ---------- 12. Work ----------------------------------------------------- */

.work { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(.9rem, 1.8vw, 1.5rem); }
.card { display: grid; gap: .95rem; }
.card__media {
  position: relative; display: block; overflow: hidden;
  aspect-ratio: 9 / 16; border-radius: var(--radius); background: var(--ink-3);
}
.card__media img { width: 100%; height: 100%; object-fit: cover; transition: transform .8s var(--ease), filter .5s; }
.card__media::after {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  box-shadow: inset 0 0 0 1px rgb(var(--cream-rgb) / 12%);
  background: linear-gradient(180deg, transparent 55%, rgb(var(--ink-rgb) / 62%) 100%);
}
.card:hover .card__media img { transform: scale(1.045); }
.card__tag {
  position: absolute; top: .7rem; left: .7rem; z-index: 2;
  background: rgb(var(--ink-rgb) / 72%); backdrop-filter: blur(6px);
  border: 1px solid var(--line-2); border-radius: 999px;
  padding: .22rem .65rem; font-size: .63rem; font-weight: 600;
  letter-spacing: .14em; text-transform: uppercase; color: var(--cream-2);
}
.card__body { display: grid; gap: .45rem; }
.card__title {
  font-size: .95rem; font-weight: 600; line-height: 1.35; color: var(--cream);
  display: -webkit-box; -webkit-line-clamp: 2; -webkit-box-orient: vertical; overflow: hidden;
}
.card:hover .card__title { color: var(--amber); }
.card__views {
  display: inline-flex; align-items: center; gap: .4rem;
  font-size: .82rem; font-weight: 650; color: var(--cream-3); font-variant-numeric: tabular-nums;
}
.card__play { color: var(--amber); display: grid; place-items: center; }
.card__play .icon { width: 11px; height: 11px; }

.work__note {
  display: flex; align-items: center; gap: .7rem;
  margin-top: clamp(1.5rem, 3vw, 2.25rem);
  font-family: var(--serif); font-style: italic; font-size: 1.15rem; color: var(--cream-2);
}
.work__arrow { color: var(--amber); display: grid; place-items: center; }
.work__arrow .icon { width: 20px; height: 20px; }
.work__note a { border-bottom: 1px solid var(--line-2); }
.work__note a:hover { color: var(--cream); border-color: var(--amber); }

/* ---------- 13. Formats -------------------------------------------------- */

.formats { border-top: 1px solid var(--line); }
.format {
  display: grid; grid-template-columns: 3rem minmax(0, 15rem) minmax(0, 1fr) auto;
  align-items: baseline; gap: 1.25rem;
  padding-block: 1.35rem; border-bottom: 1px solid var(--line);
  transition: background-color .35s, padding-inline .35s var(--ease);
}
.format:hover { background: rgb(var(--cream-rgb) / 3%); padding-inline: 1rem; }
.format__idx { font-size: .72rem; color: var(--amber); font-variant-numeric: tabular-nums; }
.format__name { font-size: 1.06rem; font-weight: 650; font-stretch: 88%; }
.format__detail { color: var(--cream-3); font-size: .94rem; }
.format__meta {
  font-size: .7rem; letter-spacing: .14em; text-transform: uppercase;
  color: var(--cream-2); border: 1px solid var(--line-2); border-radius: 999px;
  padding: .25rem .7rem; white-space: nowrap;
}

/* ---------- 14. Why ------------------------------------------------------ */

.reasons { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(1.5rem, 3vw, 2.75rem); }
.reason { display: grid; gap: .6rem; align-content: start; padding-top: 1.5rem; border-top: 1px solid var(--line-2); }
.reason__idx {
  font-family: var(--serif); font-size: 1.5rem; color: var(--amber); line-height: 1;
  font-variant-numeric: lining-nums;
}
.reason__title { font-size: 1.05rem; font-weight: 700; font-stretch: 86%; line-height: 1.2; }
.reason__text { font-size: .93rem; color: var(--cream-3); line-height: 1.58; }

/* ---------- 15. CTA ------------------------------------------------------ */

.cta {
  background: var(--cream); color: var(--ink);
  padding-block: clamp(4rem, 9vw, 7.5rem);
  position: relative; overflow: hidden;
}
.cta::before {
  content: ""; position: absolute; inset: 0; pointer-events: none;
  background:
    radial-gradient(120% 80% at 85% 0%, rgb(233 166 60 / 26%), transparent 55%),
    radial-gradient(80% 60% at 0% 100%, rgb(var(--ink-rgb) / 6%), transparent 60%);
}
.cta__inner { position: relative; }
.cta__foot {
  display: grid; grid-template-columns: minmax(0, 1fr) auto;
  gap: clamp(1.5rem, 4vw, 4rem); align-items: end;
  margin-top: clamp(1.75rem, 4vw, 2.75rem); padding-top: clamp(1.5rem, 3vw, 2.25rem);
  border-top: 1px solid rgb(var(--ink-rgb) / 14%);
}
.cta__side { display: grid; justify-items: start; gap: 1rem; }
@media (max-width: 760px) { .cta__foot { grid-template-columns: minmax(0, 1fr); align-items: start; } }
.cta__title {
  font-size: clamp(2.4rem, 1rem + 6.4vw, 5.6rem);
  font-weight: 800; font-stretch: 70%; line-height: .9;
  letter-spacing: -.03em; text-transform: uppercase;
  margin-block: 1.1rem .9rem; max-width: 16ch;
}
.cta__text { font-size: clamp(1rem, .95rem + .3vw, 1.16rem); color: rgb(var(--ink-rgb) / 72%); max-width: 48ch; }
.cta__actions { display: flex; flex-wrap: wrap; align-items: center; gap: 1.25rem; }
.cta__mail {
  display: inline-flex; align-items: center; gap: .55rem;
  font-size: .95rem; font-weight: 600; color: rgb(var(--ink-rgb) / 78%);
  border-bottom: 1px solid rgb(var(--ink-rgb) / 25%); padding-bottom: 3px;
}
.cta__mail .icon { width: 17px; height: 17px; }
.cta__mail:hover { color: var(--ink); border-color: var(--ink); }
.cta__note {
  margin-top: 0; font-family: var(--serif); font-style: italic;
  font-size: 1.05rem; color: rgb(var(--ink-rgb) / 60%);
}

/* ---------- 16. Footer --------------------------------------------------- */

.site-foot { border-top: 1px solid var(--line); padding-block: clamp(2.5rem, 5vw, 4rem); }
.site-foot__inner {
  display: grid; gap: 1.6rem;
  grid-template-columns: auto 1fr auto; align-items: center;
}
.site-foot__links { display: flex; flex-wrap: wrap; gap: 1.5rem; justify-self: center; }
.site-foot__links a {
  display: inline-flex; align-items: center; gap: .5rem;
  font-size: .86rem; color: var(--cream-3); transition: color .25s;
}
.site-foot__links .icon { width: 16px; height: 16px; }
.site-foot__links a:hover { color: var(--cream); }
.site-foot__legal { display: flex; gap: 1.25rem; }
.site-foot__legal a {
  font-size: .74rem; letter-spacing: .12em; text-transform: uppercase; color: var(--cream-3);
  border-bottom: 1px solid transparent; padding-bottom: 2px;
}
.site-foot__legal a:hover { color: var(--cream); border-color: var(--line-2); }
.site-foot__copy {
  grid-column: 1 / -1; padding-top: 1.5rem; border-top: 1px solid var(--line);
  font-size: .76rem; color: rgb(var(--cream-rgb) / 34%); letter-spacing: .04em;
}

/* ---------- 17. Legal + 404 pages ---------------------------------------- */

.legal { padding-block: clamp(3rem, 7vw, 6rem); }
.legal__inner { max-width: 74ch; }
.legal__title {
  font-size: clamp(2.1rem, 1.2rem + 3.6vw, 3.6rem);
  font-weight: 750; font-stretch: 76%; line-height: .98; letter-spacing: -.025em;
  text-transform: uppercase; margin-block: 1.1rem 1.4rem;
}
.legal__intro { font-size: 1.1rem; color: var(--cream-2); max-width: 60ch; }
.legal__block { margin-top: 2.5rem; padding-top: 1.5rem; border-top: 1px solid var(--line); }
.legal__block h2 {
  font-size: .78rem; font-weight: 650; letter-spacing: .18em; text-transform: uppercase;
  color: var(--amber); margin-bottom: .9rem;
}
.legal__block p { color: var(--cream-2); margin-bottom: .85rem; max-width: 66ch; }
.legal__block a { border-bottom: 1px solid var(--line-2); }
.legal__block a:hover { color: var(--amber); border-color: var(--amber); }
.legal__address { font-style: normal; line-height: 1.75; }
.legal__updated { margin-top: 3rem; font-size: .8rem; color: var(--cream-3); }

.notfound { display: grid; place-items: center; min-height: 68vh; padding-block: 5rem; text-align: center; }
.notfound__inner { display: grid; justify-items: center; gap: 1.1rem; }
.notfound__title {
  font-size: clamp(2.6rem, 1.2rem + 6vw, 5.5rem); font-weight: 800; font-stretch: 68%;
  line-height: .88; letter-spacing: -.03em; text-transform: uppercase;
}
.notfound__text { color: var(--cream-3); max-width: 42ch; }
.notfound .btn { margin-top: 1rem; }

/* ---------- 18. Motion --------------------------------------------------- */

.reveal { opacity: 0; transform: translateY(20px); transition: opacity .85s var(--ease), transform .85s var(--ease); }
.reveal.is-in { opacity: 1; transform: none; }
.pillar.reveal:nth-child(2), .reason.reveal:nth-child(2), .work__item.reveal:nth-child(2) { transition-delay: .07s; }
.pillar.reveal:nth-child(3), .reason.reveal:nth-child(3), .work__item.reveal:nth-child(3) { transition-delay: .14s; }
.pillar.reveal:nth-child(4), .reason.reveal:nth-child(4), .work__item.reveal:nth-child(4) { transition-delay: .21s; }
.aud-block.reveal:nth-child(2) { transition-delay: .09s; }
.aud-block.reveal:nth-child(3) { transition-delay: .18s; }
.format.reveal:nth-child(2) { transition-delay: .05s; }
.format.reveal:nth-child(3) { transition-delay: .1s; }
.format.reveal:nth-child(4) { transition-delay: .15s; }
.format.reveal:nth-child(5) { transition-delay: .2s; }
.format.reveal:nth-child(6) { transition-delay: .25s; }
.cta__title.reveal { transition-delay: .06s; }
.cta__text.reveal { transition-delay: .12s; }
.cta__actions.reveal { transition-delay: .18s; }
.cta__note.reveal { transition-delay: .24s; }

.hero__title .line__inner { transform: translateY(105%); animation: rise 1s var(--ease) both; }
.hero__title .line:nth-child(1) .line__inner { animation-delay: .05s; }
.hero__title .line:nth-child(2) .line__inner { animation-delay: .13s; }
.hero__title .line:nth-child(3) .line__inner { animation-delay: .21s; }
@keyframes rise { to { transform: translateY(0); } }

/* Bars only fill once their block is in view. */
.split__seg, .country__fill { width: 0; }
.aud-block.is-in .split__seg, .aud-block.is-in .country__fill { width: var(--pct, 0%); }
.age__fill { height: 0; }
.aud-block.is-in .age__fill { height: var(--pct, 0%); }

/* Observer never reported in: drop straight to the final state, no transition. */
.reveal-fallback .reveal { opacity: 1; transform: none; transition: none; }
.reveal-fallback .split__seg,
.reveal-fallback .country__fill,
.reveal-fallback .age__fill { transition: none; }

/* No-JS: everything is visible and static. */
.no-js .reveal { opacity: 1; transform: none; transition: none; }
.no-js .split__seg, .no-js .country__fill { width: var(--pct, 0%); }
.no-js .age__fill { height: var(--pct, 0%); }
.no-js .hero__title .line__inner { transform: none; animation: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after {
    animation-duration: .001ms !important; animation-iteration-count: 1 !important;
    transition-duration: .001ms !important; scroll-behavior: auto !important;
  }
  .reveal { opacity: 1; transform: none; }
  .marquee__track { animation: none; }
  .hero__title .line__inner { transform: none; }
}

/* ---------- 19. Responsive ---------------------------------------------- */

@media (min-width: 1280px) {
  /* The headline runs past its column and slips behind the portrait. */
  .hero__title { width: 114%; }
  .hero__scroll { display: flex; }
  .hero__rail { display: block; }
}

@media (max-width: 1100px) {
  .country { grid-template-columns: 2.1rem minmax(0, 1fr) 1fr auto; }
  .format { grid-template-columns: 2.4rem minmax(0, 12rem) minmax(0, 1fr) auto; gap: 1rem; }
}

@media (max-width: 1023px) {
  .site-nav { display: none; }
}

@media (max-width: 940px) {
  .hero__grid { grid-template-columns: minmax(0, 1fr); align-items: start; gap: 2.25rem; }
  .hero__copy { display: contents; }
  .kicker { order: 1; }
  .hero__title { order: 2; width: 100%; font-size: clamp(2.6rem, 12.8vw, 7rem); }
  .hero__figure { order: 3; max-width: 30rem; }
  .hero__figure::before { inset: 12px -12px -12px 12px; }
  .hero__text { order: 4; }
  .hero__ctas { order: 5; margin-top: 0; }

  .pillars, .reasons { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 2rem 1.75rem; }
  .audience { grid-template-columns: minmax(0, 1fr); }
  .sec-head__note { text-align: left; }
  .sec-head__title { max-width: 22ch; }
}

@media (max-width: 760px) {
  :root { --sec: clamp(3.5rem, 11vw, 5rem); }

  .platforms { grid-template-columns: minmax(0, 1fr); }
  .work { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .combined { gap: 1rem; }
  .combined__meta { padding-bottom: 0; }

  .format {
    grid-template-columns: 2.2rem minmax(0, 1fr) auto;
    grid-template-areas: "idx name meta" ".  detail detail";
    gap: .35rem .9rem;
  }
  .format__idx { grid-area: idx; }
  .format__name { grid-area: name; }
  .format__meta { grid-area: meta; }
  .format__detail { grid-area: detail; }
  .format:hover { padding-inline: 0; }

  .site-foot__inner { grid-template-columns: minmax(0, 1fr); justify-items: start; gap: 1.4rem; }
  .site-foot__links { justify-self: start; gap: 1rem 1.4rem; }
  .site-foot__copy { justify-self: stretch; width: 100%; }

  .cta__actions { gap: 1.1rem; }
}

@media (max-width: 620px) {
  /* The social links live in the footer too — the header keeps only the CTA. */
  .site-head__actions .icon-btn { display: none; }
  .wordmark { font-size: .82rem; letter-spacing: .16em; }
  .hero__figure::before { display: none; }
}

@media (max-width: 480px) {
  .site-head__inner { min-height: 62px; }
  .work { grid-template-columns: minmax(0, 1fr); gap: 1.75rem; }
  .card { grid-template-columns: 8.5rem minmax(0, 1fr); align-items: center; gap: 1rem; }
  .card__body { align-content: center; }
  .card__title { -webkit-line-clamp: 3; }
  .ages { gap: .35rem; }
  .age__col { height: 74px; }
  .hero__ctas .btn { width: 100%; justify-content: space-between; }
}

/* Touch devices: no lift on tap, no sticky hover states. */
@media (hover: none) {
  .btn:hover, .icon-btn:hover { transform: none; }
  .card:hover .card__media img { transform: none; }
  .format:hover { padding-inline: 0; background: none; }
}

/* ---------- 20. Print (brands do print media kits) ----------------------- */

@media print {
  :root { --line: #d8d3ca; --line-2: #b9b3a8; }
  html, body { background: #fff; color: #111; }
  .grain, .site-head, .marquee, .hero__scroll, .hero__rail, .hero__glow, .skip-link { display: none !important; }
  .reveal { opacity: 1 !important; transform: none !important; }
  .section { border-color: #ddd; break-inside: avoid; padding-block: 1.4cm; }
  .platform, .aud-block { background: #fff; border: 1px solid #ddd; }
  .platforms, .audience { background: none; border-color: #ddd; gap: .5cm; }
  .cta { background: #f6f2ea; color: #111; }
  .stat__value, .hero__title, .cta__title, .sec-head__title { color: #000; }
  .split__seg, .country__fill { width: var(--pct, 0%) !important; }
  .age__fill { height: var(--pct, 0%) !important; }
  .split__seg--0, .country__fill, .age.is-peak .age__fill { background: #c98b1f; }
  a { color: #111; text-decoration: none; }
  .card__media { break-inside: avoid; }
  @page { margin: 1.4cm; }
}

/* ---------- Generated from content/site.json — do not edit ---------- */
#aud-g-0{--pct:64.4%}
#aud-g-1{--pct:35.6%}
#aud-a-0{--pct:65.9%}
#aud-a-1{--pct:100.0%}
#aud-a-2{--pct:46.3%}
#aud-a-3{--pct:31.7%}
#aud-c-0{--pct:82.2%}
#aud-c-1{--pct:5.7%}
#aud-c-2{--pct:2.8%}
#aud-c-3{--pct:2.5%}
#aud-c-4{--pct:1.1%}